Drop 1

You’ve been patiently waiting, so it’s finally time to reveal our first co-created, digital-physical makeup product. The community voted and the results are in. 

✨ We’re excited to announce Crypto Besties drop 1…  

### Liquidity Lipgloss 

![](https://images.mirror-media.xyz/publication-images/a8W-ZzakAzZSEub6EIPT_.jpg?height=2048&width=2048)

**The Crypto Besties community is proud to announce Liquidity Lipgloss,** an ode to friendship and to our commitment to co-creation. In an effort to bridge the web2 and web3 space, everyone who purchases the Liquidity Lipgloss will be airdropped a free NFT powered by Polygon. The NFT will allow access to certain exclusive perks (to be revealed soon). 

💫 Stay tuned for a reveal on what it’ll look like, the designs, and colors, as voted by our community. Also for when and where you can get your hands on it…launch date will be announced later this week. Don’t forget to follow along on our [Twitter.](https://twitter.com/cryptobesties_)

*Hint: keep your eyes peeled around NFT NYC* 👀

THIS IS A LIMITED DROP so you won’t want to miss out!

For updates on when/where this is dropping & more, you can sign up for a first look and exclusive access [here](https://tally.so/r/w7R2jZ).

If you have any questions don’t be afraid to reach out to us on Twitter!  
 

![](https://images.mirror-media.xyz/publication-images/aOanz-6RXniFeZPdnkwux.jpg?height=1441&width=1147)



Welcome to Crypto Besties

**Hey Besties, it’s been a minute, so we just wanted to re-introduce ourselves.**

![](https://images.mirror-media.xyz/publication-images/VIaXRgrlt4H0uiGR1AdLL.png?height=1282&width=2296)

Crypto Besties began as a community dedicated to lowering the barrier of entry, learning more about the crypto ecosystem, and looking at the financial system in a new way. **Best Friends are non-judgemental, accepting, and fun**, and that’s the type of space we wanted to create within our community, to onboard more women and under-represented groups into crypto. We hosted virtual and IRL meetups, produced educational content, started a job board, and are hosting a virtual job fair, we want to become a hub to meet like-minded individuals, make new friends, and learn together.

Over time we were seeing more and more crypto-curious members joining our community, but we recognized there was a gap in incentives and ownership opportunities for our non-crypto-native friends. With the rise of incentivized communities, DAOs, and utility NFTs we believe there’s a potential to bridge this gap through shared interests. **This inspired us to launch the first digital-physical makeup collective**, where beauty lovers would have the opportunity to craft, create, and curate beauty products and experiences.

**MAKEUP FOR YOU BY YOU.** 💄✨

### The Opportunity:

*Women & Crypto*

More than two-thirds of US cryptocurrency investors are men, and about 60% are white.

*Women & Consumer*

Women direct 83% of all consumption in the United States, in buying power and influence.

*Women & The Beauty Industry*

The global beauty industry is worth $511 billion, but women only occupy 34% of board seats and 24% of executive positions at beauty companies.

*Women & Leadership*

Additionally, 40% of women say that having women in leadership positions would positively impact all women's lives.

*Women & Makeup*

Women in the US spend up to $200,000 on beauty products in a lifetime and $3,756 on beauty products each year.

*Women & Online*

93% of women are very online. 92% of women pass on information of deals or online recommendations to others.

*Women & Curiosity*

Consumers are 40% more willing to try new beauty products than before the coronavirus pandemic. 75% of customers are more likely to buy personalized products.

### The Process:

$Besties token holders, those who participated in our Mirror [crowdfund](https://besties.mirror.xyz/crowdfunds/0xBF0631a1d679D36f51D0edCaBc06842679053ae5) and hold the Crypto Besties Governance token, and impactful contributors to the Crypto Besties community were given the ability to vote on what product we released, and its name, design, and color.

### Our Future Roadmap:

* Crypto Besties will continue to design in-house makeup/beauty products
* Crypto Besties will explore more integration of the digital and physical landscape of the makeup/beauty worlds
* Crypto Besties will work with other communities and influencers to produce makeup/beauty products using co-creation
* Crypto Besties will work towards creating more opportunities for the community to be benefited

**Sustainability:** The makeup industry is out of touch with releasing what products people actually want to see, leading to thousands of products going to waste. Crypto Besties with its limited drop format allows for products to be selected and tested by the community based on demand.

**Access:** Many Creators want to be able to create their own brands and products, however, they lack direction and capital in order to achieve this. We will help them utilize the power of the DAO working model to bring more actionability to their marketing, building, and product testing.

**Commitment:** Crypto Besties was started as a community to help women and underrepresented groups gain an understanding of a new asset class. Our commitment stands and we will continue educating those groups through partnerships and events on topics related to but not limited to financial freedom.

*

8 Crypto Assets As Makeup Brands

**Comparing Cryptocurrencies to makeup brands based on security, scalability, adaptability, and more**

![](https://images.mirror-media.xyz/publication-images/snp8Ungcpx7FxBLn34WXW.png?height=988&width=1230)

by [Liv Pasquarelli](https://twitter.com/livpasquarelli)

**The other day, I used my 11-year-old trusty MAC brush and thought to myself, “wow. If MAC was a Cryptocurrency, it would be Bitcoin.” It never goes bad or falls apart, it’s reliable, always the same, and easy to use by both consumers and makeup artists.**

Then my gears began to turn as I rummaged through my vanity drawers.

Here is a list of 8 crypto assets as corresponding makeup brands. Why? A better question is ‘why not?’

## Bitcoin: MAC

Bitcoin is MAC for a number of reasons. Firstly, MAC is the OG. It’s been here before us, and it will be here after us. Secondly, when you purchase both Bitcoin and MAC products, you HODL for the rest of eternity. We all have that one MAC lipstick that we bought over a decade ago that’s still sitting in our makeup bag, fresh as the first day we bought it. Bitcoin, like MAC, is a trusted favorite.

## Ethereum: NARS

Ethereum is NARS. Why? NARS is the go-to for makeup artists because of its flexibility, adaptability, and diversity. NARS has always had a wide shade range in a variety of different finishes when it comes to base products. Ethereum serves as a base for many altcoins and Web3 projects, just like NARS is the core of the kits of many makeup artists.

## Solana: Glossier

Glossier is the champion of the 5-minute makeup routine. Their products like Boy Brow, Perfecting Skin Tint, and Lidstar makes it possible to get a flawless look in minutes. They aim to reduce the size of your makeup bag with multi-purpose and easy-to-use products. Similarly, Solana aims to reduce the time of Smart Contract transactions, claiming to be the fastest blockchain in the world. It’s also open source and user-friendly, with many applications.

## Cardano: Makeup Revolution

Makeup Revolution has made its name by copying products created by higher-end brands to create cheaper ‘dupes.’ Everyone knows Makeup Revolution isn’t game-changing when it comes to quality, but it’s there for a good time, not a long time. Similarly, Cardano was created by Charles Hoskinson, who was formerly excommunicated from the initial leadership board of Ethereum. Also, in Laura Shin’s new book, *The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze*, she mentions that Hoskinson alluded to being Satoshi Nakomoto. Sounds like someone trying to pass off a fake for the real thing to me. It looks like he’s doing the [same thing](https://www.cryptoglobe.com/latest/2022/03/charles-hoskinson-cardano-will-have-same-type-of-performance-as-solana-by-year-end/) with Solana now. 🙄

## Polkadot: Sephora

Polkadot was made to connect a number of different cryptocurrencies together, the same way Sephora houses all our favorite brands in one place. Polkadot makes something called ‘interoperability’ possible, or the connection and communication between different blockchains. Polkadot makes it possible to communicate between blockchains, and Sephora makes it possible to shop for all your favorites in one place. Who doesn’t love a good mix and match moment?\*\*
\*\*

## Polygon: Fenty Beauty

Polygon, an Ethereum scaling solution, holds accessibility as one of its core values. Fenty Beauty, Rihanna’s popular makeup brand, changed the world of mainstream beauty with its 2017 launch of 40 shades of foundation. Fenty is a leader in the movement to make shade ranges and beauty products more accessible to all. Also, their products are high-quality enough to be a top pick by pro makeup artists. In a similar way, Polygon is a developer favorite.

## Chainlink: Beauty Blender

Chainlink acts as a bridge between cryptocurrencies and allows for the safe transfer of data to blockchain smart contracts. In simpler terms, Chainlink allows the blockchain eco