Crypto Besties Crowdfund
We are crowdfunding 75 ETH to support the creation of Crypto Besties. Our goal is to be the first makeup collective in the metaverse, starting with a makeup line that you create. Welcome to makeup by you, for you.
Buying an NFT in this Crowdfund gives you :
- Participation in the creation of the first makeup line under Crypto Besties
- Special access to the community
- Exclusive perks, discounts, and event invitations
- Access to voting on the future of the Crypto Besties Ecosystem
The NFTs available (6 total)
Exclusive perks revealed soon through community directions
- Cotton Candy Pink 💕 600 available at 0.05 ETH, perks: exclusive access to drops, events, & more
- Psychedelic Neon 🔮 300 available at 0.2 ETH, perks: exclusive access to drops, events, POAPs, & more
- Dreamy Pastel 🦄 10 available at 1 ETH, perks: exclusive access to drops, events, POAPs, merch & more
Exclusive perks for the top collectors to be revealed soon including but not limited to access to personal customization of products, exclusive access to special events, new drops, products, merch, POAPs & more
- Ocean Blue 🦋 (Awarded to the 3rd place backer)
- Gothic Black 🖤 (Awarded to the 2nd place backer)
- Tropical Oasis 🏝 (Awarded to the 1st place backer)
The Opportunity:
- Women & the beauty industry: The global beauty industry is worth $511 billion, but women only occupy 34% of board seats and 24% of executive positions at beauty companies.
- Women & crypto: More than two-thirds of US cryptocurrency investors are men, and about 60% are white.
- Women & makeup: 31% of women aged 18-29 apply makeup every day and women in the US spend up to $3,756 on beauty products each year.
- Women & leadership: Additionally, 40% of women say that having women in leadership positions would positively impact all women’s lives.
- Women & curiosity: Consumers are 40% more willing to try new beauty products than before the coronavirus pandemic. 75% of customers are more likely to buy personalized products.
The beauty industry is currently male-dominated, much like crypto. Our mission is to bring more women into the crypto space. Women are the primary consumers of makeup, so we want to provide them with an opportunity to join the crypto community through their love of makeup. A large market share of the cosmetics industry is controlled by large companies where the consumer has little voice and directional say. We want to put the power back into the hands of the people, and for the makeup to be curated, produced, and crafted by those within our community.
Origin Story
We started as a community that wanted to break down crypto and make it more accessible to women, nonbinary people, and those traditionally underrepresented in the crypto space. While we believe in this mission, we recognize a gap in actionable steps to create accessibility and incentivize new and current users in this space. With the rise of DAO’s, we believe there is potential to close this gap. We watched how other DAOs were able to align the interests between crypto natives and crypto non-natives around a particular mission. This inspired us to create something that would unite women and underrepresented groups both in and out of the space by utilizing a shared interest in makeup.
Money from the crowdfund will be utilized in the production, manufacturing, and curation of the products. Below is the proposed roadmap:
Phase 1: Product One
We will create a collaborative product experience to launch our first production with your help! You will help decide what and how we launch. You will be able to join the Crypto Besties Discord server, where you can chat with other besties and have access to the benefits of our community. This includes decision-making processes, meeting new friends, and more!
Phase 2: Line One
After finalizing the first product rollout, we will continue the process for our starter line.
Phase 3: Consumer Participation
$BESTIES- Based on community direction, the value will be determined. People who purchase and produce products will be able to use $BESTIES to have more access to the Crypto Besties ecosystem and participate in the direction of the Crypto Besties Ecosystem.
Crypto Literacy
As part of our mission, we want to help women, non-binary people, and underrepresented groups become crypto literate. We aim to provide resources and tools to help this space become more accessible and partner with those who can take this mission further. Rather than focusing our community on educating, we’re taking it a step further. We will teach them how to set up a wallet, and understand how to use a governance token, and once in our community, we will continue the onboarding process.
We want to reduce the friction involved in joining the crypto space, allowing members to contribute in non-monetary ways. We hope to work with artists, manufacturers, brands, and others. While we are open to all, we have a specific interest in those who are historically underrepresented in the crypto and consumer spaces.
ETH Allocation:
Funds will be used for manufacturing products, paying community contributors, and for other foreseeable costs. We recognize that this is an evolving space, therefore we have and will continue to navigate this in real-time. We will aim to be transparent and share our learnings along the way.
Disclaimer: Currently, the $BESTIES token has no liquidity pool. There is no future or current promise. Additionally, by participating in this crowdfund, we are not guaranteeing future ownership of a makeup or cosmetics brand. The $BESTIES token is a social token that is meant to be used for governance.
Future Plans:
The community will drive the direction of the future of the Crypto Besties collective, Here are some possible utilities:
- $BESTIES token will allow the community to create, curate, and collaborate on the production by contributing and/or purchasing.
- Combining the Digital and the Physical. Embedding microchips that allow the usage of the product in the digital and physical world.
We will be continuing our meetups across different cities, where the community can take ownership and host events for networking, speakers, or meeting new friends! We will be constantly evolving and are looking to the community for input on where they would like to see us go next.
Some possible examples include:
- Merch
- Rewards program
- Launch parties
- Makeup for your avatar / pfp
- Crypto Besties conference
- Pop up shops
- Virtual speed besties events
Meet the Team
Conceptualized by two girls, a Genz + Millennial each who met online. True to the online culture, they are the new age Besties.
Jaiya Gill, Co-Founder - She spent the last year diving into crypto, seeking out resources, communities, and more. During this process, it was apparent that the resources available were dense and not easily accessible for new people in the space, especially women. After graduating at the height of the pandemic with a Bachelor of Commerce in 2020, she entered the remote world, finding that meeting new people and communities became more difficult, turning to online. She’s been obsessed with makeup since before she was even allowed to wear any. Jaiya recently left her full-time traditional finance job to go full-time startups/crypto.
Rima Patel, Co-Founder - She first learned about crypto from a Tweet to buy bitcoin in 2015 back when she was in college. From there she has been on a journey to learn more about investing and the new developments in the crypto ecosystem. She found the pandemic, group chats, and her online friends to be great resources to learn about crypto. Knowledge is access and Rima believes the best way to create accessibility is by learning from peers. She has a special interest in the fast-evolving DAO space and wants to combine it with her passion for makeup.
Neejole Patel, Head of Design - She first got into crypto through this project after hearing about the space for a while. Once she found out Crypto Besties was starting a makeup dao she was immedialty on board. She's been loving makeup since she was in middle school and is excited to be involved in the decision making process of a makeup brand. As an avid artist since she was a child, creating NFTs seemed like the best step to further her journey with crypto.